{"id":2055,"date":"2020-10-09T12:00:58","date_gmt":"2020-10-09T12:00:58","guid":{"rendered":"https:\/\/niemanstoryboard.org\/2020\/10\/09\/2-rule-of-pitching-respect-submission-protocols\/"},"modified":"2024-11-18T20:07:54","modified_gmt":"2024-11-18T20:07:54","slug":"2-rule-of-pitching-respect-submission-protocols","status":"publish","type":"post","link":"https:\/\/niemanstoryboard.org\/2020\/10\/09\/2-rule-of-pitching-respect-submission-protocols\/","title":{"rendered":"#2 rule of pitching: Respect submission protocols"},"content":{"rendered":" \n
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You have a great idea. You\u2019ve vetted it with trusted friends. You\u2019ve done your pre-reporting \u2014 or at least some. You are jazzed and ready to pitch, and have a publication in your sights.<\/p>\n\n <\/div>\n <\/div>\n \n

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Then you hit the tripwires: Which editor do you send your pitch to? Is email OK? How long should it be? What do you start with? How much backstory or sourcing should you include? Should you include references or links to your previous work?<\/p>\n\n <\/div>\n <\/div>\n \n

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Related stories<\/h2>\n\n
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Check out \u201cThe Pitch,\u201d a series that looks at the elusive art of pitching stories<\/a><\/p>\n

Get to know the seven fatal flaws of story pitches<\/a><\/p>\n\n <\/div>\n\t\n<\/div> \n

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The first answer to all those questions is usually the first answer to anything that trips up a reporter: Do more reporting. In this case, it means reporting on the publication to see if it lists submission guidelines, or names the submissions editor, or has an online form to fill out. Lacking that, it means finding someone who has written for the publication in the past and asking their guidance.<\/p>\n\n <\/div>\n <\/div>\n \n

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Whatever protocol seems to be at work, follow it. That may feel like a buzz-kill. But it demonstrates your commitment to your idea, and your readiness to do the necessary work.<\/p>\n\n <\/div>\n <\/div>\n \n

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Why it can work for you<\/h2>\n\n <\/div>\n <\/div>\n \n
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I\u2019m all for a little creative outlawry. I bristle when I have to fill in the blanks or hew to bureaucracy. And I don\u2019t much like those online forms. It feels like they squeeze anything special into a one-size-fits-all box. They don\u2019t leave enough room to really sell an idea. And I always fear they land in some dark e-void rather than in front of the editor or agent I want to dazzle.<\/p>\n\n <\/div>\n <\/div>\n \n

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Or so it seems. But consider this:<\/p>\n\n <\/div>\n <\/div>\n \n

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Those editors \u2014 the ones you\u2019re trying to dazzle and who never seem to respond quickly enough to your query \u2014 are busy. Most are juggling multiple roles, trying to keep their publications sue-proof and lively \u2014 even alive \u2014 while they manage an array of writerly egos. Book agents have to plow through piles of proposals to find the marketable gems that fit their expertise.<\/p>\n\n <\/div>\n <\/div>\n \n

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Not all publications, editors or agents use those forms, or provide clear submission guidelines at all. They are happy with a quick, clear email that gives them the essence of an idea \u2014 especially if they already know your work. From there, they decide if they want to see more.<\/p>\n\n <\/div>\n <\/div>\n \n

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But it\u2019s your job to find out as much as you can. (See the #1 rule of pitching<\/a>.) If there are specific pitching guidelines, follow them. If there is a form, use it. Here\u2019s why:<\/p>\n\n <\/div>\n <\/div>\n \n

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  • It shows you have done your homework and respect the publication, editor or agent you want to work with. You might think you and your idea are so special that a case can be made for bending the rules, but on the receiving end, that just smacks of cheek.<\/li>\n\n\n\n
  • A formula pitch form, with limited space, shows whether you can boil your idea down to its essence, and whether that essence fits the mission of the publication you\u2019re pitching. Too many ideas are presented as a smattering of information and sources, rather than as the heart of a wow story.<\/li>\n\n\n\n
  • It\u2019s a way to test out whether your idea is right for the magazine. If the form asks what \u201chow-to\u201d info you plan to include in your story, and you don\u2019t have any, maybe you\u2019ve got the wrong publication.<\/li>\n\n\n\n
  • Remember those busy editors? The quickest way to identify what might be special about one pitch among dozens is by seeing them all in the same format. That might seem counterintuitive, but when an editor scans through forms \u2014 or emails that follow some general outline \u2014 s\/he doesn\u2019t have to first figure out, with each one, the structure at work. The highlights stand out. It\u2019s why bulleted and numbered lists have value; there\u2019s nothing to distract from the content.<\/li>\n\n\n\n
  • Those forms likely go into a dedicated inbox so they won\u2019t get lost in the daily email tsunami. Maybe they are screened first by an intern or editorial assistant. But even then, they are being screened to determine if they meet the basic criteria an editor needs \u2014 things like whether the topic or voice suits the publication, whether that topic is fresh or has already been done, whether the space and time needed for a story is justified or even possible.<\/li>\n\n\n\n
  • Being creative and engaging in a tightly structured form shows you might be able to do the same in a tightly structured story.<\/li>\n<\/ul>\n\n <\/div>\n <\/div>\n \n
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    Lecture over. So here\u2019s a little of that creative outlawry: Follow the protocols. But unless those protocols say, in no uncertain terms, not to email the editor directly, then consider sending a brief \u2014 and I mean brief \u2014 email letting that editor know you sent in a pitch. It\u2019s best to have a bit of an in \u2014 the name of someone s\/he knows and respects who has given you permission to use that connection. And that email really needs to get to the point fast, and in a way that isn\u2019t hyped but can\u2019t be ignored.<\/p>\n\n <\/div>\n <\/div>\n \n

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    Next up in our Fatal Flaws series: A riff on clean copy. Stay tuned.<\/p>\n\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

    Following form doesn’t have to limit creativity, and shows you are a professional<\/p>\n","protected":false},"author":1,"featured_media":8494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[407],"topics":[],"authors":[3],"issue":[],"class_list":["post-2055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-editor","tag-the-pitch","authors-jacqui-banaszynski"],"acf":[],"yoast_head":"\n#2 rule of pitching: Respect submission protocols - Nieman Storyboard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/niemanstoryboard.org\/2020\/10\/09\/2-rule-of-pitching-respect-submission-protocols\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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