{"id":2103,"date":"2021-02-15T20:04:19","date_gmt":"2021-02-15T20:04:19","guid":{"rendered":"https:\/\/niemanstoryboard.org\/2021\/02\/15\/metrics-cant-always-or-instantly-measure-impact\/"},"modified":"2024-03-07T17:19:26","modified_gmt":"2024-03-07T17:19:26","slug":"metrics-cant-always-or-instantly-measure-impact","status":"publish","type":"post","link":"https:\/\/niemanstoryboard.org\/2021\/02\/15\/metrics-cant-always-or-instantly-measure-impact\/","title":{"rendered":"Metrics can&#8217;t always or instantly measure impact"},"content":{"rendered":"    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-html mb-5   max-w-screen-full mx-auto\">\n            <span class=\"legacy-dropcap\">I<\/span>t has become an all-too-common question, from students and young journalists and even struggling veterans: <em>Why does this work matter if nothing changes?<\/em><br \/><br \/>I could spend a lifetime of study and meditation to parse that question, and still find more to parse. Who gets to define what &#8220;matters?&#8221; Is the work not a value in and of itself? Is the primary purpose of journalism to change things? If so, what things and, again, who gets to decide? How do we measure change?<br \/><br \/>Those are rabbit holes I have neither the time nor wisdom to go down when the question is posed. I acknowledge that the frustrations are real. There are few concrete ways I know of to track immediate stories to instant action. Even the famed Watergate investigation, when there&#8217;s no doubt that The Washington Post&#8217;s coverage led to the awareness of a nation and the resignation of a president, spooled out over several months.<br \/><br \/>So I try to answer the question with what I know sounds inadequate but is what I believe: Despite modern metrics, we can&#8217;t know what impact our work has. We need to tell the stories not just for any response we get, but as a way to connect the dots to the past and archive events for the future.<br \/><br \/>I thought of that belief several times as I listened to the second impeachment trial of former President Trump. The Democratic House managers laid out a harrowing case against Trump, backed by never-before-seen videos of the Jan. 6 assault on the U.S. Capitol interspersed with clips of the former president&#8217;s speeches and tweets. Even so, acquittal was never really in doubt. Translation: Nothing will change. And if nothing changes, why bother?<br \/><h3>The necessary job of bothering<\/h3><br \/>But isn&#8217;t it our job, as journalists, to bother? To question and probe and, yes, to archive \u2014 even, or maybe especially, in the face of intractability? How else with truth be given a voice?<br \/><br \/>I&#8217;m going to draw on a comment from impeachment coverage by CNN&#8217;s chief national affairs correspondent Jeff Zeleny, who was quoted Feb. 11 in The Poynter Report by Tom Jones:<br \/><blockquote>\u201cWe do not know if this is going to change any minds, but a couple of things here. Yes, this was a presentation for the jury \u2014 those 100 senators sitting in the chamber, Republicans and Democrats alike. But it\u2019s also more than that. It\u2019s a presentation for history, for the ages to chronicle this \u2026 Trump era and that insurrection in greater detail than we\u2019ve ever seen before.\u201d<\/blockquote><br \/>I don&#8217;t pass this along as an argument for the prosecution or against the defense. I hold onto it instead as an important reminder that the work we do matters \u2014 and matters vitally \u2014 even if it doesn&#8217;t seem to change anything in the moment. Metrics are one thing; history is another. Without knowing history, we know nothing.<br \/><br \/><em>NOTE: A version of this post was first published in the Nieman Storyboard newsletter.<\/em>\n        <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>t has become an all-too-common question, from students and young journalists and even struggling veterans: Why does this work matter if nothing changes? I could spend a lifetime of study and meditation to parse that question, and still find more to parse. Who gets to define what &#8220;matters?&#8221; Is the work not a value in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"topics":[],"authors":[3],"issue":[],"class_list":["post-2103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-editor","authors-jacqui-banaszynski"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metrics can&#039;t always or instantly measure impact - Nieman Storyboard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/niemanstoryboard.org\/2021\/02\/15\/metrics-cant-always-or-instantly-measure-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metrics can&#039;t always or instantly measure impact - Nieman Storyboard\" \/>\n<meta property=\"og:description\" content=\"t has become an all-too-common question, from students and young journalists and even struggling veterans: Why does this work matter if nothing changes? 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