{"id":2305,"date":"2022-07-15T14:07:36","date_gmt":"2022-07-15T14:07:36","guid":{"rendered":"https:\/\/niemanstoryboard.org\/2022\/07\/15\/raise-your-glasses-to-four-lessons-all-writers-can-learn-by-judging-craft-beer\/"},"modified":"2024-03-05T16:58:06","modified_gmt":"2024-03-05T16:58:06","slug":"raise-your-glasses-to-four-lessons-all-writers-can-learn-by-judging-craft-beer","status":"publish","type":"post","link":"https:\/\/niemanstoryboard.org\/2022\/07\/15\/raise-your-glasses-to-four-lessons-all-writers-can-learn-by-judging-craft-beer\/","title":{"rendered":"Raise your glasses to four lessons all writers can learn by judging craft beer"},"content":{"rendered":" \n
\n
\n M<\/span>aybe not 99, but at least a few dozen bottles of beer are along the wall. We take one down, pass it around, make sure the barcode on the bottle matches the form on our computer screens, and pry open the cap.

My judging partner and I each pour a small sample into a plastic cup and hold it to the light. It\u2019s a dark brown, almost black. I bring mine to my nose and smell notes of dark chocolate and roasted coffee. I take a sip and get a pleasant balance between malty sweetness and slight hop bitterness.

Then I go back to the computer screen, my digital notebook, and begin to write.

This is what judging a homebrew competition looks like. There are more than a million amateur brewers nationwide, according to estimates from the American Homebrewers Association, and every month dozens of competitions ask hobbyists like me to submit their beers for feedback and, hopefully, medals and bragging rights.

Behind the scenes, judges carefully taste each beer \u2014 the good ones and, yes, the not-so-good ones \u2014 to tell brewers how to make an even better batch next time. Last year, I enrolled in a class through the Beer Judge Certification Program (BJCP)<\/a> with a group of wannabe judges to learn how to fill out a score sheet and properly evaluate any beer.

It\u2019s a lot like reporting. To borrow from the SPJ\u2019s code of ethics<\/a>, you seek truth with your palate, and you report it on the score sheet.

After more than 10 years brewing beer and nearly a year judging with BJCP, I think every journalist should try reporting and writing like a beer judge. Here\u2019s how:

Descriptive language is accurate language\u00a0<\/strong><\/h3>
You don\u2019t have to be a master brewer to be a successful beer judge. You just need good observational skills, a notebook and the BJCP style guide<\/a>.

Each beer is judged against a set of standards defined by the BJCP. Want to know what separates an English porter from an American porter? Which kind of hops are most characteristic in a saison rather than an IPA? It\u2019s all in the style guide. Think of it like the AP Stylebook for beer nerds.

\"A<\/a>
Rock of Truth Rye Saison, brewed by Charlie Scudder and named in honor of the Dallas News Guild.<\/figcaption><\/figure>

When judging a beer, you fill out a scoresheet to rank the beer in five categories \u2014 aroma, appearance, flavor, mouthfeel and overall impression \u2014 on a scale of one to 50 against the standard described in the BJCP guide. The best beer you\u2019ve ever had could likely score a 45. If a beer is simply undrinkable, it often gets a courtesy score of 13.

The key to filling out a good scoresheet, however, isn\u2019t nailing the numerical value of a beer\u2019s quality. You also have to take detailed notes using descriptive language to tell the brewer what you see, smell, taste and feel.

Sounds easy enough, but when judging a contest with 13 light-bodied Belgian saisons in a row, it can get tricky to describe the subtle differences between one beer and the next. It takes careful observation and creative language, skills that all reporters can learn from.

Say you\u2019re at the bar and you\u2019ve ordered a pint. It arrives and has a thick head of white foam at the top. After a minute or so, that foamy head starts to disappear. What are you left with? Is it completely flat? No, there\u2019s still carbonation there. So how would you describe it?

In BJCP parlance, we sometimes write that \u201cthe foamy head fades into a ring of small and medium bubbles.\u201d I often add another line: \u201cA constellation of thin, small bubbles lace the top of the beer.\u201d In beer \u2014 as in journalism \u2014 details matter. The more descriptive I am about what the beer looks like, the better a brewer can try to dial in the beer\u2019s carbonation and head retention next time.

Try this the next time you\u2019re reporting on an assignment. Take two minutes to describe just one of the five senses you perceive. What do you hear? What do you smell? Even if you don\u2019t use those observations in your final draft, your writing will be better informed by your perceptions.

Pulitzer-winning writer Lane DeGregory does this on every page of her notebook. Every time she turns a new page while reporting<\/a>, she spends a moment writing down what she observes with each of the five senses. When she\u2019s writing, she can draw from those notes to describe what it felt like to be there \u2013 since the reader can\u2019t be.

Descriptive language doesn\u2019t mean adding details that aren\u2019t there, of course. Accuracy in your notes is as important in beer judging as it is in reporting. It is paramount on any judging sheet to be honest and fair with your observations.

But no description at all can be just as inappropriate. Some of the most frustrating score sheets to receive as a homebrewer are the ones that just say, \u201cgood beer\u2026 nice flavor.\u201d How can a brewer improve if they don\u2019t know what you tasted or smelled or saw in the glass? How can a reader understand a scene if they don\u2019t understand the same?

Using the right puns at the right time<\/strong><\/h3>
My dad \u2014 an award-winning homebrewer turned pro \u2014 was recently working at a brewery in Arlington, Texas. Legal Draft Beer Co. \u2014 like many great breweries over the past few years \u2014 closed its doors in March 2022<\/a>. The brewery, co-founded by a civil trial lawyer, leaned heavily on a marketing strategy based in legal jargon puns.

Looking for a German-style wheat beer? Theirs was the Hung Jury hefeweizen. Is a wintertime seasonal more your style? That\u2019d be the Legal Holiday winter warmer. How about a black IPA? You\u2019d have to get the Night Court.

To execute these puns, the marketing minds behind the brewery used rhetorical tools that are applicable to any writer.

Take the Hung Jury hefeweizen. You get alliteration between the two H words and a rhythm in those syllables \u2014 one, two, four.

Plus, there\u2019s a subconscious meaning behind the name that discerning beer drinkers will notice. A good hefeweizen, brewed with wheat and fermented with a German ale yeast, should be a delicate balance between notes of banana and clove. If you ferment the beer too hot, the yeast puts off extra banana flavors. Ferment too cold, you get too much clove.

Legal Draft\u2019s hefeweizen, then, is a toss-up. It\u2019s caught between the two, just like a good hefe should be. It\u2019s a hung jury. The pun works even if you don\u2019t know how a hefeweizen is made, but it\u2019s even more effective if you do.

If Legal Draft put out a stout called \u201cmoot,\u201d for example, it would send the wrong message. Too unimportant, too inconsequential for a strong, dark, malty beer. Instead, their stout was called Chief Justice, a stoic name that brings ideas of importance. (If you brought young children to the brewery, however, they\u2019d get an aptly named Moot Beer.)

The lesson for writers: Use puns when appropriate. But know when and how to make them effective, and never use a pun that sends readers in the opposite direction of the tone you\u2019re trying to convey.

Nut graphs are your story\u2019s tasting notes<\/strong><\/h3>
Earlier this year, I attended the nation\u2019s largest single-site homebrew competition as a competitor and judge. Over 12,000 entries were submitted to the Bluebonnet Brew-Off<\/a> by 266 hobbyist brewers. It is notoriously among the most competitive competitions in American homebrewing.

After spending several Saturdays in February judging beers, the competition culminates in a two-day conference in Irving, Texas. Hundreds of brewers gather to sample each other\u2019s recipes, collect awards and share advice on all things beer.

\"Charlie<\/a>
Charlie Scudder sampling craft beer in a Dallas-area brewery.<\/figcaption><\/figure>

I was pouring for my homebrew club\u2019s bar. We\u2019re the Horsemen of the Hopocalypse<\/a>, and we were pleased to win the people\u2019s choice award that night for best club bar. We had a wide range of beers on tap, from my dark pecan porter to a light German pilsner to a sweet blueberry-and-vanilla mead. So many choices, and one question from everyone who came up to our bar: \u201cWhat\u2019s good?\u201d

What any good bartender knows, which is also what every good salesperson knows, is how to quickly and concisely share what the product is and why you should buy it, or in this case, drink it.

It\u2019s like writing a great nut graph, but for your beer.

Like any reporter, I start with my notes. In this case, that means going back to the BJCP score sheet. I\u2019ve already collected detailed descriptive language about how the beer looks, smells and tastes. Now, I condense that into a few short sentences to capture a reader\u2019s (drinker\u2019s) attention and leave them wanting to read (drink) more.

Not long ago, I tried this with one of my favorite North Texas beers. Fire Ant Funeral<\/a> (another beer with a great name) is an American amber ale made by the Texas Ale Project in Dallas<\/a>. I didn\u2019t score the beer like I would with a BJCP contest, but I did take brief notes on the appearance, aroma, flavor, mouthfeel and overall impression:
Amber malty sweet, low\/moderate earthy hop aroma. Bready malt character. Medium hop bitterness on front of the tongue. Lingering hop character \u2013 without a bitter hop bite.<\/em><\/blockquote>
I then worked those notes into a \u201cnut graph\u201d of tasting notes, with a little additional reporting from the brewery\u2019s website:
Unlike its devilish namesake, you’ll want to get stung by this flagship amber ale. Its sweet body is balanced with plenty of hop flavor and a crisp finish \u2014 without the bite. Seven different varieties of malt and American-grown hops turn this funeral into something to celebrate.<\/em><\/blockquote>

Observing the details<\/strong><\/h3>
Whenever I\u2019m reading a great piece of journalism or nonfiction, I\u2019m always thinking to myself, How the heck did they pull that off?<\/em> I wonder what questions, techniques, documents, sources or observations the writer had in their notebook. I think through how they may have used those notes to make the final story work on the page.

I now think about beer the same way. If I taste a great beer with unexpected flavors and characteristics, I want to know how the brewer pulled it off. By dissecting the beer with careful observation, an experienced beer judge can start to realize how the recipe came together. It makes me a better beer judge and a better brewer in the process.

Apply the same technique to your reading and writing. It\u2019ll make you a better reporter and will make your stories stand out every time.

***

Charlie Scudder<\/em><\/a> is a freelance writer and editor in Arlington, Texas, and an adjunct professor at the Mayborn School of Journalism at the University of North Texas. <\/em>He has brewed beer for more than 10 years and is a BJCP provisional beer judge.<\/em>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

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