{"id":2514,"date":"2024-02-08T13:00:19","date_gmt":"2024-02-08T13:00:19","guid":{"rendered":"https:\/\/niemanstoryboard.org\/2024\/02\/08\/journalism-newspapers-reader-engagement-analytics\/"},"modified":"2024-10-18T16:26:36","modified_gmt":"2024-10-18T16:26:36","slug":"journalism-newspapers-reader-engagement-analytics","status":"publish","type":"post","link":"https:\/\/niemanstoryboard.org\/2024\/02\/08\/journalism-newspapers-reader-engagement-analytics\/","title":{"rendered":"Analytics aren&#8217;t the only measure"},"content":{"rendered":"    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p class=\"has-drop-cap\">It had been seven months since I\u2019d retired from the Minneapolis Star Tribune after nearly 50 years in journalism, and, like retired people everywhere, I realized it was time to clean out the basement. On the metal shelves in the laundry room were stacked dozens of crumbling, dusty boxes of old tear sheets, photos, coffee mugs, mini cassettes and reporter notebooks from my years in newspapers. And letters! Oh, so many letters. Most dated from the 1980s, when I was a roving features writer for the Duluth News-Tribune in northern Minnesota.<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>They came typewritten on letterhead, scrawled on lined paper and hand-written in greeting cards. One \u2014 from a child \u2014&nbsp;included a drawing of a wiry-haired woman, presumably me, clutching a reporter\u2019s notebook and saying, \u201cA ha.\u201d<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>One letter thanked me for my \u201cfine article\u201d on a school bus driver. \u201c \u201cIt\u2019s nice to see, especially on the front page, a positive story on pupil transportation.\u201d I don\u2019t remember writing a positive story on pupil transportation, but that\u2019s not what\u2019s important. What\u2019s important is that my story meant something to this reader.<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>A story I wrote about a woman who crochets pleased her so much she wrote twice. In her first note, she told me: \u201cA woman I don\u2019t even know called to let me know that she found it interesting\u201d Five months later, a second note: \u201cI\u2019m writing to thank you again.\u201d<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>An anonymous letter thanked me for a story about abortion. \u201cPeople don\u2019t know what it\u2019s like until they go through it,\u201d she said. \u201cI\u2019m sorry that I don\u2019t feel like I can sign my name.\u201d<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>And one letter, from 1986, praised me while trashing my profession. \u201cEverybody told me not to trust the news media,\u201d the man wrote. \u201cI was expecting a hatchet job. But I was pleasantly surprised after reading your report. Even my pastor said the article was good.\u201d<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>The letters aren\u2019t all filled with praise; one mentioned an error and several simply requested photo reprints or tear sheets. One pointed out, correctly, that if I had allowed anonymous sources my story would have been quite different. (That was in response to my poll of readers on who does more housework, men or women.)<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n<div class=\"wp-block-image\">    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-image mb-5   max-w-screen-full mx-auto\">\n            \n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"425\" height=\"554\" src=\"https:\/\/niemanstoryboard.org\/app\/uploads\/2024\/02\/HertzelLetterKid-scaled-e1707151418910-1.jpeg\" alt=\"A letter from a child, sent to Minnesota journalist Laurie Hertzel when she was a reporter in Duluth.\" class=\"wp-image-104\" srcset=\"https:\/\/niemanstoryboard.org\/app\/uploads\/2024\/02\/HertzelLetterKid-scaled-e1707151418910-1.jpeg 425w, https:\/\/niemanstoryboard.org\/app\/uploads\/2024\/02\/HertzelLetterKid-scaled-e1707151418910-1-230x300.jpeg 230w\" sizes=\"auto, (max-width: 425px) 100vw, 425px\" \/><figcaption class=\"wp-element-caption\">A letter sent to Hertzel when she was a reporter in Duluth.<\/figcaption><\/figure>\n\n        <\/div>\n    <\/div>\n<\/div>    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>I don\u2019t remember most of the stories mentioned or any of the people who wrote me. But I saved all the letters. It\u2019s good to be reminded that on the other side of everything we write there is someone reading it.<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>From huge issues like abortion to small issues like crocheting (and what, I now wonder, did this woman crochet?), the stories we tell touch people more than we will ever know. I wish that people still wrote letters; instead, we get emails, or comments online, or the occasional voice mail, none of which you can put in a box and rediscover 30 years later. More often, people are too busy to reach out to us at all.<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>But that doesn\u2019t mean they\u2019re not out there, paying attention. As one woman wrote,<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p>\u201cThank you for listening to my story.\u201d &nbsp;And that, I think, is why we do what we do. A ha!<\/p>\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-classic mb-5   max-w-screen-full mx-auto\">\n            \n\n\n        <\/div>\n    <\/div>\n    \n    <div class=\"  core-block\">\n        <div class=\"block block--core block--core-paragraph mb-5   max-w-screen-full mx-auto\">\n            \n<p><em>Laurie Hertzel is a freelance book critic and teaches in the low-residency MFA program in narrative nonfiction at the University of Georgia.<\/em><\/p>\n\n        <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A retired journalist revisits letters sent by readers early in her career, and is reminded that stories touch people in ways we never know<\/p>\n","protected":false},"author":1,"featured_media":103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[],"topics":[],"authors":[17],"issue":[],"class_list":["post-2514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-short-takes","authors-laurie-hertzel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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